As the unofficial start to summer kicks off this weekend with Memorial Day, you can earn extra revenue this season by helping your customers prepare their backyards for warmer weather.
Here are three tips for upselling your next backyard job.
1. Ask about their summer plans
In order to get a feel for the types of projects or solutions you can offer your homeowner customers, you should first talk with them about their summer plans. Customers who won’t be spending a lot of time at home this summer might be harder to sell to than customers who have plans to host a few parties or spend more time in their backyards.
- Do you and your family have any upcoming trips for the summer or will you be spending your time at home this year?
- Will you be hosting any events at your home like a wedding, graduation, or anniversary party?
- Is there anything in your backyard you’re interested in upgrading for the season?
- Are you planning to host any family or friends this summer? I can offer a few services that can help get your backyard ready for the season.
Asking these types of questions will get the conversation started and help you discover your customers’ needs and wants. Maybe they will be away for the summer, but they want to install synthetic turf. Maybe they plan to stay in town and need to update their lighting system. You won’t know unless you ask.
2. Show ‘em what sound and lighting can do
One of the best ways to sell outdoor living services is to do an on-site demo. For lighting and sound projects, you can offer to do demonstrations for your customers with help from Ewing.
If your customer seems interested in installing new lighting fixtures or enabling outdoor sound into their backyard, offer to do a demo to show them what it would look like right in their own space.
For tips on how to perform lighting and sound demos, check out these Ewing blogs.
- 3 Tips for Performing Low Voltage Lighting Night Demos
- How to Cash in on Event and Holiday Lighting Installations Year-Round
- 4 Tips for Installing Outdoor Sound
- Turn Music into Money by Identifying Customers for Outdoor Sound Installations
3. Update and clean pavers
If your homeowner customer is interested in upgrading their backyard, but doesn’t have the budget for an install, a refresh to their pavers might be the way to go. You can give pavers a brand new look in a few simple steps.
- Sweep the surface.
- Wet down the pavers.
- Apply a paver cleaner.
- Let the cleaner sit for five to 10 minutes.
- Seal or reseal the pavers using a clean pump sprayer over the entire hardscape area.
- Let it sit for a minimum of one hour.
For more in depth tips on cleaning and resealing pavers, read this Ewing blog or check our YouTube video.
Summer can be a busy time for any landscape contractor, but if you’re looking to earn more revenue this season, try out these tips for upselling. You can also offer to help your customers get their lawns ready for the season with these tips for party ready lawns. For help with any outdoor living or turf related project, stop by your local Ewing store for more information.