Sept. 28, 2017, PHOENIX—In a world this busy, no one has time for boring content. This year’s TOCA Fireside Chat, sponsored by Ewing Irrigation & Landscape Supply, will feature a talented panel of green industry communicators with advice on creating content marketing that wows! The event will take place Nov. 8 at 2 p.m. at the Orange County Convention Center during the Irrigation Show and Education Conference.
“Content marketing is a hot topic and widely used tactic among marketing and public relations professionals,” said Kristy Mach, Associate Director for Turf and Ornamental Communicators Association (TOCA).
TOCA is excited to welcome this year’s panelists, members Jason Schmaderer of Swanson Russell, Tessa Riess of Hunter Industries and Bethany Chambers of North Coast Media.
“Each communicator has a unique focus, with agency, corporate and editorial perspectives represented,” said Lacy Ravencraft, TOCA Board President. The panelists will share tips and general information on how to effectively wield the powerful tool that is content marketing.
“Engaging this panel of professionals in conversation not only showcases our diverse TOCA membership, but ensures all communicators are on the same page when it comes to content marketing,” Mach said. “Attendees of the Fireside Chat will, no doubt, leave equipped with new tools in their tool belt.”
If you are a communicator, or just interested in green industry communications, be sure to stop by during the Irrigation Show and prepare for a fun, information-filled hour of food, networking and the latest and greatest on content marketing!
For additional details, RSVP at www.ewingirrigation.com/firesidechat17 for this free event.
The Turf and Ornamental Communicators Association (TOCA) is composed of editors, writers, publishers, photographers, public relations/advertising practitioners, industry association leaders, manufacturers and others involved in green industry communications. From our beginnings in 1990, we’ve been serving members of the green industry by fostering an open exchange of information regarding issues that affect how we communicate to various audiences in the green industry.
Ewing Irrigation & Landscape Supply is the largest family-owned supplier of landscape and water management products in the country. As your business partner, we offer products and education for irrigation and landscape, turf and land management, outdoor living, sports fields, golf and sustainable solutions. Our nationwide network of friendly, knowledgeable staff helps green industry professionals discover products and services for business success.