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Ewing Acquires SiteLight LD, Inc., Opening Its Second Location in Virginia

OCT. 20, 2022, PHOENIX—Ewing Irrigation & Landscape Supply announces its acquisition of SiteLight LD, Inc., a Virginia distributor specializing in landscape lighting and design. 

This acquisition expands Ewing’s geographic footprint into the Richmond, VA market, opening the supplier’s second location in Virginia. The alignment between Ewing and SiteLight will allow contractors and landscape designers access to the same great lighting products from SiteLight, while expanding category offerings into all outdoor living and landscaping products. SiteLight customers will have access to Ewing’s full catalog of products. including pavers, outdoor kitchens, fire pits, irrigation, turf and ornamentals, tools and more. 

“As we continue to expand in the Eastern Territory, we are always looking for opportunities to partner with companies that share similar philosophies as Ewing. A positive culture and one that believes in putting customers first is one of those philosophies. SiteLight has built its reputation as a premier supplier to the green industry for over 35 years doing just that. The company also provides us with a unique opportunity to launch our expansion into the Richmond, VA area while broadening our market reach throughout the Mid-Atlantic Region,” said Phil Kerchner, Ewing Eastern Territory President. 

SiteLight was founded in 1986 by Bruce LaPierre, operating and growing the small family business into a specialty for the green industry professionals in the market. LaPierre’s business philosophy was to “always strive to be the best at customer service and get our customers the right products for the right job.” In its 36 years of operation, SiteLight has built a reputation for being able to provide high-end products for designer specs, while also stocking the day-to-day needs of normal installations. 

“Every member of my family has worked at SiteLight over the years, so it was important to me to find a family business to sell the company to, in order to maintain the culture and customer care we’ve built over the years. I kept coming back to Ewing as the perfect choice, as I have always felt they were a company built by good, motivated people who look after their customers and employees,” said LaPierre. 

The new location is now known as Ewing Midlothian, with the store address as 14345 Justice Road, Midlothian, VA 23113. Through this partnership, the two SiteLight employees are now part of the Ewing family of employees, with LaPierre as the Operations Manager and Rebecca Butler as the Branch Manager. 

“We are excited to welcome the SiteLight Team into the Ewing family and look forward to continuing to provide their customers with the same level of customer service excellence they have been accustomed to,” added Kerchner. 

“I am very excited to join the Ewing team and still be able to provide my current customers and new Ewing customers with the absolute best in outdoor lighting design assistance, product selection, and customer support,” said LaPierre.  

This new location began serving customers as Ewing Irrigation & Landscape Supply on Monday, Oct. 10, 2022.

About Ewing

Now celebrating 100 years of serving the green industry, Ewing Irrigation & Landscape Supply has worked to provide irrigation and landscape contractors products and services that offer value to green industry professionals. As the largest family-owned national supplier in the green industry, we offer products and education for irrigation and landscape, turf and land management, outdoor living, sports fields, golf and sustainable solutions. Our nationwide network of friendly, knowledgeable staff helps green industry professionals discover products and services for business success. From exceptional blue counter customer service, to online account services and rewards programs like the ProAdvantage Program, you can lean on Ewing for all your green industry business needs.  


TAGS: Ewing News, Green Industry, News Release, Ewing Irrigation & Landscape Supply, Green Industry Distributor, New Store