Donating time and resources to help others is rewarding in itself and sponsoring or participating in a community service project has added benefits that could improve your business. Here are four ways service can help your business, in addition to helping the community around you.
It gets your business’ name out there
Service projects are a great way to introduce your business to the community or to increase your business’ profile if you’ve been working in the industry for a while.
Participating in, sponsoring or organizing a service project can help advertise your company’s services. Service projects provide a great opportunity to reach new customers, form partnerships with other companies and even find new service opportunities to be a part of in the future.
Being involved with community service builds your company’s reputation and will make customers and other companies want to do business with you. 72 percent of people are more likely to purchase a product from a company supporting good causes than on that doesn’t.
It can build your portfolio
Service projects can be valuable pieces to add to your company’s project portfolio. If you’ve recently started your company, you may be looking for ways to increase your visibility and reputation.
After completing a project, you can display the quality of your work with photos and videos on your website and social media.
If your service project is in a public space, prospective customers can even visit the site to see your work in person. In either case, a service project is an essential opportunity to showcase your business’ abilities.
It engages your employees
Service projects can also help you grow your business by engaging your employees—a way to get together with your employees and accomplish something together.
They can be fun, social and even family-oriented. Your employees can strengthen friendships and grow closer as a team by working to improve the communities they work and live in.
Stronger teams work more effectively, so strengthening team bonds will make your company work better together and improve your business.
It engages your community
Finally, service projects can help your business by strengthening your community. They can bring together members of your community that may otherwise have never interacted, to form new friendships and help them feel more connected.
Also, service projects are an opportunity for you and your business to strengthen ties within the community. In effect, both factors can help your business; strengthening your business’ ties with the community and strengthening the community itself, will broaden your web of support and ultimately improve your business.
Are you looking for new ways to grow your business and connect with your community? Contact your local Ewing store to find out how. To learn more about Ewing's community service efforts, visit us online.