Specializing in landscape improvements, such as hardscapes and paver enhancements, allows you to focus on delivering more than your competitors. Hiring or training specialists in your field improves the quality and installation of your work, which can lead to happier, more satisfied customers who buy from you again and again and refer you to their friends.
That’s why specialists often grow faster while spending less on marketing, leading to better profit margins and, ultimately, a more valuable company. Specializing in specific products or services has tremendous benefits, but what if your customers expect you to deliver a range of offerings?
That’s when the second form of specialization can help: focusing on opportunities in the landscape industry.
The Benefits of Becoming a Landscape Industry Expert
Specializing in serving a specific need in the landscape industry has several benefits.
First, offering a product or service allows you to learn the language spoken in that sector. Every landscape product segment has a unique language and being able to speak the jargon can benefit your company. Knowing your industry’s lingo can indirectly communicate to your customers that you are experienced, knowledgeable, and able to navigate the space.
Furthermore, focusing on specialties such as smart irrigation products, synthetic turf, or outdoor lighting ensures that you stay current with industry trends, letting you identify new opportunities for your customers sooner than a competitor who is not a specialist.
Most importantly, specialization allows your employees to become experts in a product segment. You may be an expert in an industry, but chances are they are not, particularly when you first hire them. Focusing on a specialty accelerates how quickly your staff can become fluent in your industry’s terminology, allowing you to delegate customer relationship management faster and more successfully.
Need Ideas? Lean on Us
Do you need ideas on specialized services to offer and ways to increase your company’s value while making your work life more manageable?
Regardless of where you live in the country, Ewing is here to help you. We’ve been around for 100 years, and we’re happy to share what we’ve learned to help you grow your company.
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You can also find a wealth of business ideas and solutions in our blog and YouTube video libraries, Education course offerings, and newsletters. Prefer a face-to-face discussion? We’ve got that covered, too. Just visit the Blue Counter at one of our 250-plus local Ewing locations nationwide to speak with a friendly, knowledgeable professional.