This is the second article in our new monthly blog post series, Social Media for Landscapers, featuring tips on how you can take advantage of social media for your business.
Whether you’re using Facebook, LinkedIn, Twitter or another social network, there will be potential customers using them to look for landscape companies online.
Before you start promoting your page, use these tips to make sure your page has good information and leaves a great impression with potential customers.
1. Add a great profile photo
Are you a sole proprietor, and the person most customers will be dealing with? Use a recent photo of yourself. Make sure it’s a good one: well lit, in focus, and with a smile. This gives your online presence a more friendly and personable feel.
Do you have a family-run business? You might want to use a photo of the family members involved in the business.
You could also use your company logo, but make sure it’s formatted and sized correctly as most sites display a square profile image. Some logos may be too detailed or too small to appear correctly as a profile image.
Another option is to add your company logo along with an image of you or your work to help people recognize your company or brand. Or use an image of your business location or an example of your work, such as a landscape you maintain.
2. Showcase your work
Next make sure you upload a good sample of your work for people to see if they visit your page. Add new images regularly, but start off with examples of your best work with descriptions of what you did.
3. Be clear about what you offer
The “about” section or your bio or summary can help people find your business and learn more about it. Make sure you have some of this information included:
- Your name and title, and contact information
- What your company does and areas you serve
- What types of customers you serve
- Your areas of expertise
- Other notable features of your business: associations, licenses, community involvement, etc.
- What sets your business apart from others?
Your bio doesn’t have to include everything about your business, though. Keep it short and memorable, especially on Twitter, which limits bios to 160 characters.
Take the time to completely fill out your online profiles, and do it well to put your best foot forward online.
- Check to make sure your website, phone number and other information are all correct.
- Add a great profile photo.
- Add other photos to show your work.
- Save your login information somewhere safe.
- Include a good summary/description of your business that explains what makes it special.
- Review and update your pages regularly.